deep edna logo (1).jpg

Deep Eddy - Deep Edna

Deep Eddy - Deep Edna

To celebrate Women's Month, Deep Eddy rebrands as Deep Edna to challenge sexist norms in alcohol branding and advertising.

Art Director - Kat Ashenden

Photographer - Megan Chang

Writer - Joshua Childers

Promotional posters

sweet tea poster.jpg
cranberry poster.jpg
Orange Poster.jpg
lemon poster.jpg
peach poster.jpg

Microsite + manifesto


SXSW Activation


Watering Hole Poster.jpg

The Deep Edna Watering Hole is a series of concerts celebrating female musicians. Held during SXSW, the Deep Edna Freddys make an appearance to interact with fans and promote their flavor.

Merchandise Packages

original package.jpg
sweet tea package.jpg
cranberry package.jpg
Ruby package.jpg
Orange Package.jpg
lemon package.jpg
peach package.jpg

Pin-Up Calendar


Get to know our Freddys just a bit more...