hello82 specializes in creating connections between fans and their favorite K-pop artists through a fusion of innovative marketing strategies, immersive music distribution, and providing unparalleled experiences that resonate with fans worldwide.

I was the social media manager for the NYC Fan Space where I captured content and worked with the LA based marketing team during pop-ups for K-pop artists like ATEEZ and TOMORROWXTOGETHER.

TXT Pop-Up Trend

Each Fanspace worked with a fan at the TOMORROWXTOGETHER album release pop-up and we created a video showcasing each space with this fun trend.

ATEEZ at hello82 NYC

ATEEZ came to the hello82 NYC Fanspace during the In Your Fantasy pop-up and hosted a listening party. We worked with their label from Korea to capture content during the listening party.

Cute Spot trend at TOMORROWXTOGETHER Pop-Up

I helped choose this trend and filmed with with NYC MOA’s (TXT fans) to show off one of the photo spots.

ATEEZ Pop-Up Roundup Post

We created round-up posts for each day of the Golden Hour: Part 3 pop-up and posted our favorite content at the end of each day to excite fans to come back or visit for the first time.